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Who We Are
What We do
Why Gravitas
People
Advertising and Communications Whether your targets are consumers, businesses, employees, investors or government bodies, the Gravitas Partners have years of experience creating through-the-line programs in Asia that have been successful and cost efficient. From advertising and public relations to consumer relationship management and e-commerce... from promotions and events to government lobbying efforts, Gravitas can help you identify opportunities, devise strategies, create effective programs and then bring them to life. We are very experienced in handling the intricacies of communications that have to transcend borders and be effective in the multitude of languages, cultures, traditions and practices of that span the Asia Pacific region. Our disciplines include: |
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Advertising |
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| • | Strategic planning | • | Print and film production |
| • | Print and film campaign concept development | • | Media planning, buying and placement |
| • | Copywriting and art direction | • | Corporate campaigns |
| • | Illustration and photography
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Design |
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| • | Corporate Identity | • | Retail environment and POS design |
| • | Package Design
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• | Annual reports, collateral and graphic design |
Public Relations |
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| • | Communications strategies | • | Public affairs communications |
| • | Media audits and monitoring | • | Litigation communications |
| • | Communications reviews | • | Corporate governance communications |
| • | Reputation management/audits | • | Employee communication strategies |
| • | Media and public speaking training | • | Product launches, events, news conferences, road shows and seminars |
| • | Crisis communications, vulnerability audits and training |
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Government Lobbying |
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Direct marketing and CRM |
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| • | Infrastructure and service audits | • | Subscriber acquisition programs |
| • | Market entry strategies for direct marketers | • | Subscriber renewal strategies |
| • | Mailing list strategies and sourcing | • | Campaign results analysis |
| • | Database management | • | Customer Relationship Management |
| • | Copy, design and production | • | Customer management programs |
| • | Direct Marketing for Publishers |
• | Loyalty program strategies and implementation |
Internet Solutions |
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| • | Digital strategies | • | Internet, intranet and extranet applications including promotional mini-sites and portals |
| • | Concept development and planning | • | Online and e-mail marketing |
| • | Implementation and project management | • | e-CRM |
| • | Sourcing and management of 3rd parties | • | e-Commerce |
| • | Continuous innovation and maintenance advice | • | Mobile applications |
| • | Interactive branding |
• | Multi-media |
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